Done

l03 task 4 notes

Advertisement and promotion
Ways in which films are marketed
Trailers(Cinema, online, tv)
Teasers
Posters- mass audience (billboards, walls, magazines)
websites
Merchendise(soundtrack, collectibles)
Banners
Synergy
Social Media
Radio Adverts
David Gaunlett (2002) rise of web 2.0
"This is the change in the internent being the internet being a static, one way form of communication, to a two way interactive medium"
You can make things as well as view things (Prosumer)

Marketing

L02 task 3 notes

L02, TASK 3 notes
Introduction
 Gender
Agen
1.denotes/connotes (M/D)
2. Theory
a)Laura mulvey (1975) "male gaze" women as sex objects
b)Todorov (1977) Link to when example happens in the film
c) Claude levis strauss (1958) "binary opposition"
Carl Rogers (1980)
"Idealself/          ideal partner"

protagonist/role model            Attractive!

Richard Dyer (1972) "Star persona"
        Typecast                          Personality type e.g. hip hop aggressive personality, famous rapper .


Hypodermic syringe
Dick hebdige (1979)
Subcultires'