Advertisement and promotion
Ways in which films are marketed
Trailers(Cinema, online, tv)
Teasers
Posters- mass audience (billboards, walls, magazines)
websites
Merchendise(soundtrack, collectibles)
Banners
Synergy
Social Media
Radio Adverts
David Gaunlett (2002) rise of web 2.0
"This is the change in the internent being the internet being a static, one way form of communication, to a two way interactive medium"
You can make things as well as view things (Prosumer)
Marketing
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