Unit 46 Audio Visual Promos definition L01

Audio Visual Promos definition- L01
Media product used to promote sound and visiuals(CGL, animations, photos, text)
a media product which

Done

l03 task 4 notes

Advertisement and promotion
Ways in which films are marketed
Trailers(Cinema, online, tv)
Teasers
Posters- mass audience (billboards, walls, magazines)
websites
Merchendise(soundtrack, collectibles)
Banners
Synergy
Social Media
Radio Adverts
David Gaunlett (2002) rise of web 2.0
"This is the change in the internent being the internet being a static, one way form of communication, to a two way interactive medium"
You can make things as well as view things (Prosumer)

Marketing

L02 task 3 notes

L02, TASK 3 notes
Introduction
 Gender
Agen
1.denotes/connotes (M/D)
2. Theory
a)Laura mulvey (1975) "male gaze" women as sex objects
b)Todorov (1977) Link to when example happens in the film
c) Claude levis strauss (1958) "binary opposition"
Carl Rogers (1980)
"Idealself/          ideal partner"

protagonist/role model            Attractive!

Richard Dyer (1972) "Star persona"
        Typecast                          Personality type e.g. hip hop aggressive personality, famous rapper .


Hypodermic syringe
Dick hebdige (1979)
Subcultires'
                                       

LO1 Task 2 notes

L01 Task 2 notes


Purpose- The purpose of my film e.g. entertain
Genre
Form
Style
Content
Meaning
Production process

Genre

Purpose
Entertain
Sci fi
Action
Comedy
Adventure
Thriller
Family
Drama
Documentry

Barry Keith Grant (1995) All genres have sub-Genres


Form
Style
Content
Meaning
Production process

Form
I am looking at a feature film as my film is 97 minutes

Where would it  have been distributed based on the target audience


Style


Style Aesthetic quality- The way something looks, influenced by genre of film
Modern presented in 21st century
Old fashioned titanic etc
Creates verisimilitude
Give total 3-4 sentences.
Content
How is your narrative put together ? what is it about?
Todorov(1977) "narrative structures"
Kate domaille (2010) "narrative types"
Claude Levi-Strauss(1958) "Binary oppositions"
There are 5 stages in a story


Equilibrium "balanced" "everything is fine"

Dispute, something dramatic happens for example one person cheats on other person

Resolution, new state of equilibrium, new state of balance

Narrative
Todurov
1. equilibrium-fine
2. disequilibrium problem/enigma
3.resolution- sequel
Gender, male v female
Important/ dominant
Subordinate
Submissive - stereotypical
Ideology- Views opinions that we recognised.
Protagonist- Lead/Hero
Antagonist- enemy/villain
Underdog
Content and Meaning
Laura Mulvey (1975) "The male Gaze"
John Berger (1972) "objectified"- sex object
Micro elements, mize en scene (mizz on sen)
Denotation + Connotation, Infers, Implies, Suggests, Represent
(Use the word connotes)

The image denotes a red heart.
A red heart is denoted
The connotation of this red heart symbolises Love !
2. Macro, Narrative/Genre/Representation
Mulvey, Burger, Character type


Production process
pre-production?
Production
Post production
 2 examples from film for each

Sound
Diegesis- Story name
Where your narrative is set!
Diegetic, natural to the diegesis Ambient-seagull, waves etc
Sound effect
Non diegetic voice over
Sound effects, screeching brakes, engine, gun shots
connotation= danger, war
Non diegetic
Voice over
Incidental music is music that helps communicate emotions in a scene for example music can star of calm then get more intense/dramatic as the scene progresses.
Music that reflects the events taking place, can comment on tempo, pace
for example low tempo music could reflect the equilibrium(balance)
Music, where does music start playing in film etc.

Mise en scene

Starter Task
Five things in an indie rock music video.
1) Instruments- Connotes music creating
2) Band Performing- connotes their own performance
3) Stage Location- connotes where they would like to be e.g. outdoors
Five thing in a Horror Film
1) Dark lighting (low key lighting)
2) Characters
3) Blood- connotes danger
4) Secluded locations- reinforces fear, as can not escape
The 5 things I should talk about!!
1)Locations(diegesis)
2)Costume/make-up(prosthetics)
3)Props
4)Colours/Lighting
5)Gestures( how the person, character acts, are they running a lot, are they fighting a lot)

(Encoded= Embedded on purpose)

1)Stereotypes(does costume reinforce age?)
2)Narrative (does the story reinforce narrative?)
3)Genre- (Does the story reflect the film?)

MISE EN SCENE= Everything within the frame
1)Location (Diegesis, how does Location fit into the diegesis)
Does it encode verisimilitude?- Is it realistic
What does the location suggest? survival etc.
2. Costume/Make up, Does it reflect the mood of the character/environment the character is based in
3. Props, props are anything that are handheld, for example in notorious movie, things like guns are props, prop is short for property, props can also be used to in-force, control, microphone to in-force the music, lifestyle on the crowd in my film. How are the props etc.
Microphone, Gun.
Iconography
Items that create stereotypical representations that become well known and recognised e.g. microphone, stereotypical to a Brooklyn black male. (ideologies )

Colours/lighting
They connote moods and emotions
Low key lighting, high key/natural lighting
Low key lighting= Scenes with shadows. This reinforces the disequilibrium (dis-balance)
Things like fear, danger, foreshadowing events coming up are associated with this.
High key lighting= Scenes with bright light, connotes happiness, and positive moods/emotions in general.

This is England example
Their was natural lighting outside
there was low key lighting inside in some places. which represented negativity in some aspects
however the high key lighting represents positive, warmth in outside places.

5.GESTURES
Gender of the character's ?
Protagonist of the characters ?
What do gestures connote about the character

For locations and iconography at least two examples
For characters and action gestures, compare to different types of people e.g. biggie and lil ceaze, (protagonist, antagonist, male vs female)
Costume and makeup(what are people wearing) compare, upper class, lower class maybe)
props, 2/3 significant props
lighting and colour, examples of high and key and low key lighting
protagonist Biggie montage, jump cutting in studio, elipses of car lights, reverse shot structure montage cuts editing

Editing

Editing


The shot used here is a high angle over the shoulder shot of Biggie juxtaposed at the character lil cease which connotes the class and power difference between lil cease and the protagonist Biggie.



A montage cut is also denoted to represent Biggie rising in mainstream popularity as it keeps cutting while he is in the studio for example it cuts from him in the studio recording his hit song "juicy" to the cd's and album covers of the album being made as it is cutting between these scenes connoting to the user that Biggie is finally starting to make it, it then skips to a time lapse of the city as it is fast forwarding e.g. to like i stated before connoting that his album is being made etc.

Camera work analysis
There are many camera angles throughout the notorious movie, one example of this is in one of the opening scenes where the rapper Biggie, is having a "rap battle" the shot used is this scene is a close up shot, this emphasises on the character as the shot is a close up of Biggie,
Other examples of camera shots in this film are in the scene where juicy Is being recorded,  

Sound analysis feedback

Cambridge Technical L3 Media              Unit 1: Analysing media products and audiences 

 

Student Name:  Shayi Aluwoade                     Class:   12Y               Minimum Target Grade:   MP       Personal Target Grade for task: Distinction        Grade awarded for this task: Distinction

 

Assignment:  Sound analysis of a Warp or 20^th Century Fox film

 

Self-Assessment Coversheet

Areas for improvement for Task …... Include the word     Include the word denotes when describing the sounds I here, improve grammar in some aspects

How are you going to address the above issues? I am going to include the word denotes more and improve grammar

What do you still think you need to work on/improve to achieve these? Not much just a few grammar corrections and including the word denotes more.

Genre

One of the main categories in the film which I have chosen in Notorious is biography

CDM MINIMUM TARGET GRADE

CDM MINIMUM TARGET GRADE: MERIT PASS

Audio task

• 

 

•  One thing I learn was how to chop up the track and copy different sections etc.
• Another thing I learnt is how to multi layer tracks which is a very important skill as it shows how to use multiple audio tasks.
•  

 

 

audio recorder task

Three things I learnt while recording

• One thing I learnt was that it is important to be In a studio or quiet environment as their is a lot of background noise in loud environments therefore making it hard to hear the audio record clearly.
• To not speak to close to the microphone as it sounds muffled if you do.
• I also learnt how to browse through the files and select which one to play.

Three things I found easy

• I found it easy to record the sound as you just pressed the red button.
• I found it easy browsing through the audio files
• I found it easy forwarding and going back over the audio track

Things I found difficult

• I did not work out how to delete the files.

Peer assesment

Peer Assement
Key terms
1. Conglomerate
2. Cross media ownership
4. Distribution (Missing)
5. consumption (Missing)
6. Production Process (Missing)
7. Vertical Integration- I
8.Horizontal integration
9. joint venture (Missing)
10. subsidiaries
11.Production cycle (Missing)
 12.synergy
You're missing quite a few of the key terms in your blog that are required to show a better understanding of the company itself, you need to also compare the integration process to another company like warp to show the marker you have a clear understanding on how the production cycle works. You also need to mention points on joint venture within the company and how it helps them produce products for their target audience.
I

INTRODUCTION

Hello, my name is Shayi Aluwoade and I work for Educational Wise and have been asked to investigate a case study for the well known conglomerate company 20^th century fox.

20^th century fox are a conglomerate company which means that they are a combination of two or more corporations (can also be related to as subsidiaries) so this basically means that 20^th century fox are a multi-industry company. There are also independent company’s such as warp films which means that they operate all by themselves and not via subsidiaries as they are free from outside control. The difference between conglomerate and independent is the fact that conglomerate operates with a combination of more than two subsidiaries whereas an independent company operates all by itself.

Ownership
Rupert Murdoch owns 20st century fox; they happen to be an conglomerate  company as they are made up of many subsidiaries. Some examples of subsidiaries that 20^st century own are 21st century fox, and channels such as Fox sport, National geographic, Newscorp who make newspapers such as “the Sunday times” and “the sun”, sky television in new Zealand, and many more.
20th century fox are not an independent company as I stated before they are made up of subsidiaries which is a completely different structure to an independent company
20th century fox are also an example of cross media ownership as 20th century fox own various media products like Newscorp etc. which means they can cross promote their product as for example in the newspapers fox own, they could advertise their films and give them good ratings.
Rupert Murdoch also of course makes a profit which makes 20th century fox a commercial company, they also a public service broadcaster as the subsidiaries of 20th like Fox news are most likely funded by the public with things like TV licenses etc. and also 20th century fox sky News Zealand which is payed for by the public who happen to buy sky.


Operating model
There happen to be to 2 types of integration, one being vertical integration and one being Horizontal integration, There are examples of these types of integration in fox, as Rupert Murdoch and the fox team control the production, distribution and exchange of its products.
20^th century fox is also an example of horizontal integration as the conglomerate worked alongside the well-known film company, DreamWorks as these are affiliates, this also creates synergy between cross promotion.
20^th century fox are a conglomerate and are not an independent company, so therefore they can be classed in vertical integration, but could also fit into horizontal integration as I stated earlier, they worked alongside DreamWorks.
Some other examples of horizontal integration in 20^th Century Fox that are also subsidiaries of 20th century fox are: FOX TV, bSKYb, Talk Radio (Radio), The Sun (newspapers), Fox Home Entertainment (DVD/BlueRay). However Vertical integration for 20^th Century Fox tends to happen within its own mediums that allow audiences to consume products, (e.g. DVD/BlueRay division).
The integrations make it easier for the company within its vertical alignment as companies for example 20^th century fox have to produce subsidiaries and also distribute and exchange their media creations; this happens to be called the Film Production cycle, there is also another model, which is called the film production process,
this is the way in which companies can control pre-production, production and post production.


Products

20^th century fox happen to Distribute many types of media including a wide range of films such as avatar, home alone, predator and many more. Another type of media that they produce is one of their subsidiaries which is Newscorp who own a lot of the mainstream media including “The sun” newspaper and one of Americas biggest news companies being fox news, also channels such as national geographic and Sky Asia so therefore from this I can infer 20^th century fox specialise in many media types. Their company happens to mainly specialise in films though as you can see with the film Avatar which made record sales and therefore is one of the most well-known films to date. Also Newscorp is very well known as fox news is arguably the biggest news corporation in America, which makes this a very well-known TV station.

They cater to everyone as they have a very wide range of films for example a graphic film like alien could be suitable for teenagers, adults and also films like home alone that are targeted towards young children and families as it is a Christmas style film and Christmas is very family orientated.
Market Position
20^th century fox are very successful in their particular field as they are an established worldwide company as for example the film predator received a 7.8 out of 10 rating on the well-known film critic website “imbd” by 263k people which shows 20^th century fox must be very successful as it has maintained such a high rating by a substantial amount of people, not to note the fact that the film predator received an overall 89 million us dollar net worth, which shows fox must have a high market position as their films are getting high ratings and bringing in big amounts of money, the hit movie of 2009 avatar also proves this as it made a worldwide 2.3 billion us dollar worldwide gross which shows it had a very high consumption and is therefore successful internationally as well as nationally, they tend to operate with more subsidiaries than say warp records which shows that they operate differently, this proves that they relate and operate differently to other companies in the same field like I mentioned with warp. The revenue of fox also proves that it is a successful company and it happens to be worth 11.3 billion so this shows that fox make a huge income and are therefore have a very high market position, which they do as, they had the highest marker position throughout 2014 with the company’s Buena Vista, Warner Bros and Sony trailing behind them as they made an overall 10 billion in that year. Market position can also be determined by successes e.g. in awards won by the films they and their subsidiaries have produced, this could determine if they are successful as a company nationally
They specialise in all areas with films ranging from avatar to alien, Avatar happened to win 87 awards including best visual effects and best editing.
Competitors
The main competitors to 20th century fox are Buena Vista who happen to be a subsidiary of Walt Disney, they are considered competitors as they both make films and as of the end of 2014 actually had the second highest market position only slightly behind 20th century fox. However as of 2015 Universal have actually overtaken 20th century fox as they now have the highest market position with 20th century fox falling to 4th in the overall leader board as Buena vista and warner bros are 2nd and 3rd. The organization stands out to competitors in some ways as for example 20th century fox own many subsidiaries which include Newscorp who happen to own fox news, newspapers including "the sun" and many more. 20th century fox also own many other TV services and channels for example Sky Asia, national geographic, Fox sport.

Starter task,


Competitors

Opponent
Rivals
Foe
Competititon
Opposition