L03, Distribution and Advertisement
Hello my name is Shayi Aluwoade and today I will be explaining distribution,
Distribution channels task
Distribution is the act of sharing something out with a number of recipients, so basically how the film gets to us. There happen to be many ways in which a film can be distributed to us which include, streaming the film online, there happens to be many online sights, which offer streaming, and it is coming a very popular option. For example sights like Netflix, Amazon Prime, YouTube all offer streaming of movies, which in the past was a vary rare thing where as now, it is extremely common, as it is not to expensive and you can do it from your very own home. Downloads, are also a popular method of distribution, as it gives the audience a digital license of the copy which can be of course watched offline, which is just as good as streaming in ways as you can watch the movie in any location but it does work out more expensive. The film can also be distributed to the audience in public locations as for example; a film could be distributed at a cinema to a wide range of people, which is mainly good for family events etc.
Distribution channels task
Distribution is the act of sharing something out with a number of recipients, so basically how the film gets to us. There happen to be many ways in which a film can be distributed to us which include, streaming the film online, there happens to be many online sights, which offer streaming, and it is coming a very popular option. For example sights like Netflix, Amazon Prime, YouTube all offer streaming of movies, which in the past was a vary rare thing where as now, it is extremely common, as it is not to expensive and you can do it from your very own home. Downloads, are also a popular method of distribution, as it gives the audience a digital license of the copy which can be of course watched offline, which is just as good as streaming in ways as you can watch the movie in any location but it does work out more expensive. The film can also be distributed to the audience in public locations as for example; a film could be distributed at a cinema to a wide range of people, which is mainly good for family events etc.
Technological Convergence is when technologies come together, and this therefore provides new services for the audience. My film has been impacted by technological convergence in many ways as for example the Notorious movie is a digital movie which shows how technology has almost merged together, which is much better than previous technology distributed, for example analogue, which, years ago would cost a lot of money to distribute at say a cinema whereas digital methods allow you to have a license to the film for example downloading which allows you to have a licence to the film while being offline, streams also allow you to watch the film rather cheaply and while still getting a good experience. Streaming can also be used on technological devices such as smartphones, smart TV's, computers and many more. Physical, digital methods of distribution are also available such as DVD's which can be watched in a home, or at an event etc. Illegal methods are also available to the audience in this era which is another option in which the user could watch the film but is of course not advised at is illegal!
Distributing more digital methods is not only cheaper for the audience, but also for the company distributing the film as it is of course, cheaper to distribute a film via online methods like streaming, downloads and also physical options such as DVD's as it does not cost as much as say a cinema, although the company distributing could distribute the product via analogue methods such as at a cinema and digital methods, such as streaming, downloads, etc. for max profits.
My film is also a form of converged technology, as the movie is distributed in many different ways as I stated before. The internet also happens to be a huge impact because the internet 2.0 is used for things such as videos, communication, shopping and also things like social media for example, Facebook etc. whereas the older web, being web 1.0 is mostly used for businesses, scholars and academy etc. The film I have chosen Notorious happens to be a form of converged technology which falls under the internet 2.0 as this form of converged technology can be streamed online, or purchased via digital download.
The distribution overall was successful as the film made a 44 million dollar gross, and has a 20 million dollar budget which shows that that Fox searchlight pictures made a 24 million dollar profit.
The Notorious film was released in 2009, which therefore means, some of the streaming services that are large in popularity at the moment, were not available at this time, therefore the Notorious movie was distributed at the Cinema and also on DVD and Blue-ray. However it is now available on the streaming and download service, Google play also to buy on the youtube streaming service, however it was not available on this in 2009. The trailer for the Notorious film was distributed on Youtube.
Advertisement/Marketing
Promoting happens to be the process of getting your product to people in order to as much awareness to the films target audience. Examples of advertising in the film I chose which was Notorious is social media for example as people promoted the film on say Facebook, sharing their experience watching the film and giving their review, on social media websites such as YouTube also, e.g. someone could create a review on the film, which would be them giving their opinion on the film, and providing the film is good, potentially promoting their film. Things like advertisements such as on the TV are also a huge way in which Fox promote the movie as, many people will watch TV, and therefore see the film, and maybe think it looks good and therefore see it. Trailers were also used to promote the film as this gives the audience a real insight into the film, in a short period of time. The film is advertised of course on the Internet 2.0, and in 2002 David Gauntlet happened to discuss the rise of the internet 2.0 where he happened to say "This is change in the internet being a static, one way form of communications to a two way interactive medium". He is basically saying that the Internet is interactive as it is of course cheaper to advertise than old analogue methods, and also can the advertisement can look a lot better and more artistic. This of course has a big effect on the audience in general as it is a lot more eye catching, like advertisement in general, especially when the advertisement is well done as it draws the audiences attention, this is why a lot of the budget therefore goes into advertisement.
Old, more analogue methods of advertising such as billboards for example can impact the audience very good as if the films artwork etc. looks attractive, more people will be attracted to potentially see the movie. Fox searchlight pictures which happens to be a subsidiary of 21st century fox promoted the Notorious movie on many cross media platforms, for example adverts, social media, trailers, cinema opening advertisements, radio, hip-hop fans talking about the film. And also because Fox searchlight pictures is of course a subsidiary of 21st Century Fox they both are of course under the same organisation as 21st century fox own Fox searchlight pictures, and therefore can advertise the product via all 21st century foxes subsidiaries including 20th century fox, sky, news-corp, so they could advertise it via a lot of the newspapers, like the sun etc. that news-corp own. This synergy therefore can help the company to get more profit and sales as it is being advertised through many different organisations. The audience can also help to promote the film, as they can review the film on critic websites, and like I stated before YouTube reviews, and social media, such as Twitter, Facebook, as the more publicity the notorious movie gets, and the more it is talked about, the more it is likely to get watched.
L03 , Task 4, Distribution Feedback
OCR Cambridge Technical Level 3 Media Unit 1: Analysing media products and audiences
Student Name: Shayi Aluwoade Class: 12y Minimum Target Grade for this LO: P Personal target grade for this LO: P
Provisional grade for LO3 Task 4: P-
Assignment: Production of a series of vlogs analysing a film produced by Warp Films or 20th Century Fox
LO3 Task 4: Understand how media products are distributed and promoted.
Task interim Key Tracking Assessments
|
Work to complete
|
P
|
Feedback and Upgrades Required
|
LO3, Task 4
|
a) Distribution channels
b) Advertising
|
-
-
|
P
· Good use of key terms and examples of distribution and marketing examples.
|
I
· You need to make it clear for your examples of different methods of distribution and advertising whether this is how your film was distributed and advertised.
· Billboards are not analogue they are old media
· Include a review to prove how positive reviews can help to attract audiences.
· Mention for specific social media that was used for your film that is was used to attract a young audience.
| |||
N
· Come and see me for a 1-2-1 about this essay.
· See and include my comments to secure the P grade for this task.
· Add the letter at the start of each heading.
| |||
Literacy/ Numeracy/Oracy
Assessment on your Unit blog.
|
· P - Use of key terms
| ||
· I - homophones: sites instead of sights
· Use a capital I when referring to yourself.
· Capital letters needed for nouns: Fox Searchlight Pictures, Century Fox, Sky, News Corp, The Sun
| |||
· N - N./A
| |||
|
No comments:
Post a Comment